The Square

The history, architecture, and heritage of one of London's finest Georgian squares.

Origins and Construction

Fitzroy Square sits in the heart of Fitzrovia, London W1T, and is the only Georgian square in the district — indeed, the district takes its name from the square. The land belonged to the FitzRoy family, descendants of Charles II’s illegitimate son. An Act of Parliament in 1768 enabled development, and Charles FitzRoy, 1st Baron Southampton, began laying out the square around 1790.

Construction proceeded in four distinct phases. The east side (1794–1798) was designed by Robert Adam — his last major commission before his death in 1792 — and completed by his brothers James and William Adam. Eleven houses with unified palace-front façades were built using exquisite Portland stone shipped from Dorset.

The south side followed the same Adam design. Then came a 30-year gap caused by the Napoleonic Wars and a property slump. Charles FitzRoy died in 1797 with only half his vision realised. The north side (1827–1828) and west side (1832–1835) finally completed the square, though in cheaper stucco rather than Portland stone.


Heritage Designations

The east and south terraces are Grade I listed — on the National Heritage List for England since 1954. The north and west terraces hold Grade II* listed status. The square sits at the heart of the Fitzrovia Conservation Area and is designated a Private Open Space under the London Squares Preservation Act 1931.

All external works to the listed buildings require Listed Building Consent from Camden Council. The Committee works closely with The Georgian Group on matters affecting the historic fabric of the terraces.

1768

Act of Parliament

An Act of Parliament enables the FitzRoy family to develop their Fitzrovia estate.

1790

Square Laid Out

Charles FitzRoy, 1st Baron Southampton, begins laying out the square. The central garden is enclosed with iron railings.

1794–1798

Adam Terraces Built

The east and south terraces are completed in Portland stone to Robert Adam's designs — his final major commission.

1827–1835

Square Completed

After a 30-year gap caused by the Napoleonic Wars, the north and west sides are finally built in stucco.

1887

George Bernard Shaw

The Nobel Prize-winning playwright moves into No. 29, where he will live until 1898.

1907

Virginia Woolf

Virginia Woolf takes up residence at No. 29, hosting the early Bloomsbury Group gatherings.

1913

The Omega Workshops

Roger Fry establishes the Omega Workshops at No. 33, a groundbreaking decorative arts venture.

1954

Grade I Listing

The east and south Adam terraces receive Grade I listed building status.

1977

Silver Jubilee Sculpture

Naomi Blake's sculpture View is installed in the garden to mark the Queen's Silver Jubilee.